Medical School Admissions

They Asked…

The University of Michigan Medical School is highly regarded by prospective medical students and consistently ranks among the top 10 medical schools in the country (U.S. News & World Report).  The Department of Public Relations and Marketing Communications was asked to design and implement communications strategies to attract qualified M.D. applicants, engage and inform prospective and admitted students, and support the Admission team’s mission of creating the ideal applicant experience.

We Answered…

Public Relations and Marketing Communications designed a communications strategy targeting prospective M.D. students and their parents, heavily leveraging online and digital communications:

The Results…

The ongoing campaign has successfully contributed to a positive trend in the quality of applicants.  One applicant even noted, “Michigan has definitely been one of the most transparent, forthcoming, and most welcoming medical schools. From the tweet chats, twitter updates, incredibly awesome acceptance video that had my heart pounding in my chest to the Facebook group and more, Michigan has really gone above and beyond. The admissions process can whittle applicants down into a list of numbers and bullet-pointed activities, but Michigan has made me feel truly valued as individual. The birthday video really helped make my day.”

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Umich Admissions Email