Social Media

Michigan Medicine and Social Media

The Department of Communication maintains the strategic direction and development of all social media accounts under Michigan Medicine, including major service lines, departments and programs. The Department of Communication offers consultation services and training on best practices, while ensuring all social media accounts representing the institution maintain a cohesive brand identity.

The Department of Communication oversees the daily content management of the primary Michigan Medicine social media accounts, along with those of the major service lines and centers. Our focus is to collaborate with marketing and communications teams throughout Michigan Medicine and promote a unified message.

Michigan Medicine Social Media Policies

Social media policies for employees running brand accounts: Social Media for Business Purposes

General social media policies for employees: Social Media Useage Procedure 

Social Media Strategy and Support

If you’re thinking of starting a social media account to represent a Michigan Medicine entity, please contact the Department of Communication at umhssocialmedia@umich.edu or call 734-764-2220 to schedule a consultation with our social media staff.

If you’d like an existing Michigan Medicine social media account to get the word out about a story or event representing your department or program, please email umhssocialmedia@umich.edu and outline what kind of assistance you’d like.

Social media best practices training documents coming soon.

Richard Retyi, Digital/Social Media Strategist

rretyi@med.umich.edu | 734-615-5612

Alaina O’Connor, Social Media Specialist

alainamo@umich.edu